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Latest news of
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23 NOV 2023
Production
ITV launches BE Studio to produce Advertiser Funded Entertainment
ITV has unveiled the launch of BE Studio, a full service creative studio to produce Ad Funded Entertainment. BE Studio will help brands build emotional connections with ITV's audience through the co-creation of entirely new formats.
6 JUL 2021
Deals
ITV LAUNCHES SHOPPABLE TV, A NEW OPPORTUNITY FOR BRANDS AND AUDIENCES
The shopping service allows viewers to discover and shop items from its programmes directly on screen.
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