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Video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the United States as compared to Q1 2020, according to Conviva’s latest “State of Streaming” report.

La publicidad en video experimentó una fuerte disminución en el trimestre pasado, bajando un 28% a nivel mundial y un 22% en los Estados Unidos en comparación con el primer trimestre de 2020, según indica el último informe de Conviva.

The amount of time people employ streaming is up 53% year over year, as consumers embrace on demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices, according to Conviva.