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Señal News > black-audiences

Latest news of black-audiences

Nielsen reports black audiences drive engagement across blockbusters and streaming 16 MAY 2025

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Nielsen reports black audiences drive engagement across blockbusters and streaming

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.