Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
Paramount Global announced financial results for the third quarter and revealed that its global direct-to-consumer subscriber total rose to nearly 67 million after adding 4.7 million during the period.
Paramount Global named Jo Ann Ross Chairman of Paramount Advertising, while John Halley, who previously served as EVP & COO of Advertising, will succeed Ross as President of Paramount Advertising.
Paramount+ subscribers grew to over 43 million thanks to the addition of 4.9 million subscribers and the removal of 1.2 million users from Russia, the company revealed in its report for the second quarter of the year.
Paramount Global announced that Pamela Kaufman, President of Global Consumer Products and Experiences for Paramount, has been appointed President and CEO of International Markets, Global Consumer Products & Experiences.