Latest news of brian-fuhrer
12 APR 2022
Data
Are US consumers overwhelmed by the number of OTT services?
Streaming service consumption is expected to grow in the United States, although nearly half of audiences (46%) feel overwhelmed by the growing number of services and platforms, according to data from Nielsen.
28 MAR 2022
Data
TV viewing in February was the lowest in five years in the United States
Despite some high-profile sport events and worldwide news, viewing in February 2022 was down 5.7% from January, and below the 5% average over the past five years, according to Nielsen data.
25 AUG 2021
Data
Broadcast recaptured TV viewers thanks to the Olympics in July
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics, Nielsen noted in its latest report.
21 JUN 2021
Data
THE STREAMING MARKET CONTINUES TO GROW AS TRADITIONAL OUTLETS MAKE THE TRANSITION
The average TV-watcher spends 64% of their time screen time watching. In total, streaming has grown by 26% with YouTube and Netflix contributing 6% of the consumption each.