britbox - Latest news

Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.

Former Hulu and CBS executive joins the international streaming service’s leadership team to lead ambitious North America expansion and its centralized Marketing function

Harrison will not be replaced, with the news coming a week after major shareholder ITV said it will be folding BritBox into forthcoming AVoD/SVoD ITVX, and BritBox UK will fall within the remit of Rufus Radcliffe, ITV’s Managing Director of Streaming.

In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.

BBC Studios and ITV’s streaming service BritBox is doubling its creative and investment output with new co-productions and originals, including a new deal with All3Media International.