Latest news of britbox

BBC Studios takes full ownership of BritBox International 1 MAR 2024

Deals

BBC Studios takes full ownership of BritBox International

The deal involves the full ownership of BritBox International, acquiring ITV's 50% share for a cash consideration of £255 million.
ITVX banks on digital-first content to draw viewers 24 NOV 2022

Content

ITVX banks on digital-first content to draw viewers

Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.
Britbox International taps Robert Schildhouse 25 OCT 2022

Streaming

Britbox International taps Robert Schildhouse

Former Hulu and CBS executive joins the international streaming service’s leadership team to lead ambitious North America expansion and its centralized Marketing function
Britbox UK managing director Will Harrison steps down 11 MAR 2022

Streaming

Britbox UK managing director Will Harrison steps down

Harrison will not be replaced, with the news coming a week after major shareholder ITV said it will be folding BritBox into forthcoming AVoD/SVoD ITVX, and BritBox UK will fall within the remit of Rufus Radcliffe, ITV’s Managing Director of Streaming.
ITV revamps its streaming offer and launches ITVX 4 MAR 2022

Streaming

ITV revamps its streaming offer and launches ITVX

In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.