britbox - Latest news

Research 24 NOV 2022

ITVX banks on digital-first content to draw viewers

24 NOV 2022
Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.

Digital 25 OCT 2022

Britbox International taps Robert Schildhouse

25 OCT 2022
Former Hulu and CBS executive joins the international streaming service’s leadership team to lead ambitious North America expansion and its centralized Marketing function

Digital 11 MAR 2022

Britbox UK managing director Will Harrison steps down

11 MAR 2022
Harrison will not be replaced, with the news coming a week after major shareholder ITV said it will be folding BritBox into forthcoming AVoD/SVoD ITVX, and BritBox UK will fall within the remit of Rufus Radcliffe, ITV’s Managing Director of Streaming.

Digital 4 MAR 2022

ITV revamps its streaming offer and launches ITVX

4 MAR 2022
In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.

Digital 10 FEB 2022

BritBox doubles its creative and investment output

10 FEB 2022
BBC Studios and ITV’s streaming service BritBox is doubling its creative and investment output with new co-productions and originals, including a new deal with All3Media International.