According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.
With 2,100 participants from 60 countries, 1,000+ companies, and first-time buyers from Brazil and India, the 2025 edition saw a surge in international engagement, including new alliances through "Global Doc" and the debut of thematic summits.