Latest news of bundles

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.