Latest news of bundles

New data and market dynamics show that mid-tier consolidations, audience-aligned partnerships, and innovative cross-platform bundles offer more sustainable value than billion-dollar takeovers, with companies like A24, Crunchyroll, and Paramount+ primed for strategic plays.

Digital video to account for over 33% of total spend; Mobility-as-a-Service subscriptions forecast to grow by more than 540%.

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.