Latest news of bundles
26 JUN 2025
Markets
USA: Bundles over loyalty, families drive spend but not stickiness
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
20 MAY 2025
Trends
Bundling pays off: new streaming packages drive growth, retention, and higher spend
Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
16 APR 2025
Markets
USA: Gen Z drives subscription economy shift with bundled services and paid social media
A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
7 APR 2025
Trends
Bundling is the New Battleground in the Subscription Economy
US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.