Latest news of bundles

Global subscription economy to hit $1.2 Trillion by 2030 amid consumer fatigue 3 OCT 2025

Trends

Global subscription economy to hit $1.2 Trillion by 2030 amid consumer fatigue

Digital video to account for over 33% of total spend; Mobility-as-a-Service subscriptions forecast to grow by more than 540%.
USA: Streaming bundles drive loyalty as consumers hit spending limits 13 AUG 2025

Markets

USA: Streaming bundles drive loyalty as consumers hit spending limits

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.
Aggregators, the new strategic gateway for high-value streaming viewers 24 JUL 2025

Trends

Aggregators, the new strategic gateway for high-value streaming viewers

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.
USA: Bundles over loyalty, families drive spend but not stickiness 26 JUN 2025

Markets

USA: Bundles over loyalty, families drive spend but not stickiness

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
Bundling pays off: new streaming packages drive growth, retention, and higher spend 20 MAY 2025

Trends

Bundling pays off: new streaming packages drive growth, retention, and higher spend

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.