Latest news of bundling
12 JUN 2025
Trends
Streaming: SVOD brands shift from advertising to bundling
88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.
20 MAY 2025
Trends
Bundling pays off: new streaming packages drive growth, retention, and higher spend
Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
22 NOV 2023
Data
Is bundling the future of the streaming industry?
Super Bundling gains momentum as subscription services aim to amplify customer acquisition and reduce churn, according to a new Bango research.
21 DEC 2022
Data
Why are bundles and discounts the new battlegrounds in the US SVOD market?
As SVOD services in the United States mature, pricing and bundling are key to retention, according to a recent report by Ampere Analysis.