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Turkish drama remains one of the most popular content categories globally. After establishing mature market positions in other territories, it has now added a new loyal client base and fandom in Western Europe. Executives from top Turkish distributors explain this new trend.

Produced by Most Production and guided by acclaimed producer Gül Oğuz, the show distinguishes itself with a powerful cast and a storyline that blends high drama with emotional depth.

Both companies to co-produce a minimum of three titles for the US Hispanic, Mexican, and Spanish markets, during 2026.

Produced by TIMS&B Productions and globally distributed by Inter Medya, "Eshref Ruya" premiered on March 19 on Kanal D in Turkey.

The series is still under development entirely by a Turkish creative team.