Latest news of carlotta-rossi-spencer

Agency to connect the media company’s new branded content arm with businesses who want to develop brand-funded content.

The Head of Branded Entertainment Business Development at Banijay talked with Señal News about the evolution of branded content in the industry and how it has lifted its value.

The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.

Overseen by the recently appointed Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, the division is tasked with further evolving the group’s global efforts in this space.

The former Head of Format Acquisitions, Spencer will be tasked with overseeing the delivery and fulfilment of new deals.