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Señal News > caroline-baxter

Latest news of caroline-baxter

UK: BARB launches industry-first reporting of YouTube Channel viewing on TV Sets 1 AUG 2025

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UK: BARB launches industry-first reporting of YouTube Channel viewing on TV Sets

In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.