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Research 18 JUN 2021

CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK

18 JUN 2021
CFlight will provide parity between measurement of both linear and broadcaster video-on-demand TV viewing by combining BARB panel-level data with census-level BVOD and account reach data from BVOD players, Ampere Analysis said in its latest report.