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A Comedy Thing by Channel 4 debuts this month with original unscripted formats, weekly long-form shows, and social-first content, produced by Strong Watch Studios to expand the broadcaster’s growing digital portfolio.
Channel 4’s Generative AI Solution, fully launching later this year, is part of the broadcaster’s Fast Forward strategy to accelerate digital opportunities for advertisers.
For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.