Latest news of channel-4

A Comedy Thing by Channel 4 debuts this month with original unscripted formats, weekly long-form shows, and social-first content, produced by Strong Watch Studios to expand the broadcaster’s growing digital portfolio.

Channel 4’s Generative AI Solution, fully launching later this year, is part of the broadcaster’s Fast Forward strategy to accelerate digital opportunities for advertisers.

ProSieben has pre-bought the series for Germany, alongside SBS for Australia and TVNZ for New Zealand. Fremantle is handling global sales.

Both documentaries, produced by Expectation, follow Oobah’s characteristic maverick approach to real issues affecting young people today.

For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.