At approximately 30%, the player would enjoy a comprehensive lead on Netflix’s 23%, according to a recent study by Ampere Analysis. Hulu is currently owned by Disney (67%) and Comcast (33%), who are due to reach a sale agreement in January 2024.
A quarter of the 12 million Netflix subscribers in the United States most at risk of churn are tolerant of advertising, according to Ampere Analysis, suggesting Netflix’s plan to introduce an ad-supported tier should pay dividends.
Ampere Analysis’ first quarter of 2022 consumer research indicates that 47% of current Hulu subscribers in the United States do not take Disney+, despite the relatively cheap Disney Bundle offer.