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Imagen YouTube producirá 40 series originales con foco en el mercado publicitario 29 FEB 2024

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YouTube is the first place where kids watch ads

Precise TV's bi-annual PARK report confirms YouTube remains the number one most-watched platform for families but reveals gaming is an undeniable juggernaut in terms of dominating kids' attention.
YouTube remains the main way kids aged 2-12 are accessing video content 23 JAN 2023

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YouTube remains the main way kids aged 2-12 are accessing video content

YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.
Kids recall ads on YouTube two times more often than on broadcast TV 7 FEB 2022

Data

Kids recall ads on YouTube two times more often than on broadcast TV

Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.