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christian-dankl - Latest news

YouTube remains the main way kids aged 2-12 are accessing video content

Research 23 JAN 2023

YouTube remains the main way kids aged 2-12 are accessing video content

23 JAN 2023
YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.
Kids recall ads on YouTube two times more often than on broadcast TV

Research 7 FEB 2022

Kids recall ads on YouTube two times more often than on broadcast TV

7 FEB 2022
Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.