Latest news of christofer-hamilton

Streaming originals are still growing, even with a current slowdown 17 APR 2024

Trends

Streaming originals are still growing, even with a current slowdown

In a recent webinar, Christofer Hamilton, Parrot Analytics' Industry Insights Manager, explained the company’s findings related to the decrease in the streaming original series’ production.
How streaming services have leveraged originals to capture demand share? 28 OCT 2021

Data

How streaming services have leveraged originals to capture demand share?

During its latest “Parrot Analytics LIVE” webinar, the researcher provided real evidence of which platforms are winning or losing the streaming war with their original content.
NETFLIX CAPTURED 53.5% OF GLOBAL DEMAND FOR DIGITAL ORIGINAL SERIES 17 MAR 2021

Data

NETFLIX CAPTURED 53.5% OF GLOBAL DEMAND FOR DIGITAL ORIGINAL SERIES

In the face of new competition from the likes of Disney+, Apple TV+, and HBO Max, Netflix’s 53.5% global share of demand for digital original series was the lowest in its history, according to Parrot Analytics.