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This milestone sale marks ABC Commercial’s first distribution into the tightly regulated and highly competitive Chinese market. It reflects a sharpened strategic focus on Asia and a growing appetite in the region for premium, educational content.

UKids App will offer programmes from Alphablocks, Magic Light Pictures, BBC; Banijay Kids & Family; Cartoon Saloon; Animaj and Boat Rocker.

The Chinese firm will oversee all aspects of Russian animated series exploitation and promotion, from media distribution to merchandising and licensing.