Under his elevated role, the executive will be tasked with overseeing all international Advertising Sales, Content Sales & Licensing and Commercial Distribution revenue, as well as related client solutions functions.
CNN's long-term plan is to no longer rely on commissioned projects with outside partners. The decision was based primarily on the “ever-increasing cost of commissioning third-party premium content.”
Se trata de una nueva posición global que procura para ampliar el flujo de nuevos negocios de la compañía e incrementar el valor que CNN provee a sus socios comerciales alrededor del mundo. El ejecutivo reportará directamente a Jeff Zucker.