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co-viewing stories on Señal News

Latest news of co-viewing

Sports Co-Viewing peaked in the United States 19 FEB 2025

Trends

Sports Co-Viewing peaked in the United States

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.
El co-viewing y su medición en el panorama televisivo actual 31 JUL 2024

Tendencias

El co-viewing y su medición en el panorama televisivo actual

Un informe de Nielsen bucea en torno al fenómeno de la "copresentación", dando cuenta de los sólidos modelos predictivos que implementa la consultora para informar y ofrecer las asignaciones de espectadores.