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Señal News > comcast-advertising

Latest news of comcast-advertising

USA: Content discovery is becoming a real problem 2 MAY 2024

Trends

USA: Content discovery is becoming a real problem

A study by Comcast Advertising revealed different challenges consumers face when discovering new content.
Imagen Los ingresos AVOD globales alcanzarán los $56 billones en 2024 13 NOV 2023

Data

84% of Advertisers Will Increase FAST Investments in 2024

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.
Comcast Advertising Names James Rooke President 8 JUL 2022

Ad Sales

Comcast Advertising Names James Rooke President

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.