Latest news of comcast-advertising

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.