Las conversaciones forman parte de una serie de alternativas estratégicas que las compañía están evaluando, publicó The Wall Street Journal. Las empresas ya son socias en el servicio de streaming europeo SkyShowtime.
Comcast Corporation reported results for the quarter ended June 30, 2023, and revealed that the paid subscribers for its streaming service Peacock nearly doubled compared to the prior year period, adding 2 million users and reaching 24 million.
The purpose of the agreement is to create a new form of using audience data for advanced TV and premium video advertising. With Blockgrpah, media companies can now assist marketers form insights across their collective platforms.
The company's peak traffic increased by 32%, in some cities as high as 60% as more people work and study from home. Voice and video calls have skyrocketed by 212 percent. Even so, the company assures that it can cope with the high demand.