connected-tv - Latest news

Research 15 NOV 2021

Connected TV ad spend will reach $14.44 billion this year

15 NOV 2021
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report

Research 2 SEP 2021

The Connected TV market has expanded its commercial opportunities

2 SEP 2021
The dramatic rise in connected TV (CTV) adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are, Nielsen affirms in its latest report.

TV 12 MAY 2021

NAGRA: "IN BRAZIL, CONNECTED DEVICES GAIN SPACE IN FRONT OF CONNECTED TV"

12 MAY 2021
Danilo Almeida, his Head of Integration Engineering, maintains that for the consumer the "bring your own device" is a great convenience; however, he says that for operators it remains a challenge to integrate with the streaming platform.

Research 11 NOV 2019

HOW MUCH WILL US ADVERTISERS SPEND ON CONNECTED TV ADS?

11 NOV 2019
Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens, according to a new study by eMarketer.