Latest news of connected-tv

USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce 3 SEP 2025

Markets

USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.
Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency 5 JUN 2025

Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.
CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming 19 MAY 2025

Markets

CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
CTV advertising rebounds with strong double-digit growth 29 APR 2025

Markets

CTV advertising rebounds with strong double-digit growth

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
Connected TV ad spend set to hit US$26 billion in 2023 in the United States 16 AUG 2023

Data

Connected TV ad spend set to hit US$26 billion in 2023 in the United States

Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.