connected-tv - Latest news

Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report

The dramatic rise in connected TV (CTV) adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are, Nielsen affirms in its latest report.

Danilo Almeida, his Head of Integration Engineering, maintains that for the consumer the "bring your own device" is a great convenience; however, he says that for operators it remains a challenge to integrate with the streaming platform.

Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens, according to a new study by eMarketer.