Latest news of connected-tv
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
12 JUN 2023
Data
América Latina: Brasil, México y Argentina lideran la adopción de TV Conectada
El dato surge del estudio de Comscore “Connected TV, OTT y Addressable Advertising 2022”, elaborado en colaboración con IAB Hispanoamérica.
8 JUN 2023
Data
49% of adults in the United States watch video via a connected TV device daily
Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.
7 FEB 2023
Data
UK Connected TV market is expected to grow to £2.31 billion by 2026
An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.