connected-tv - Latest news

Contenidos 20 SEP 2022

Atresmedia y Publica llegan a un acuerdo para mejorar ofertas programáticas

20 SEP 2022
El objetivo de la alianza es maximizar los ingresos publicitarios en la televisión conectada de la compañía de medios, además de garantizar una visualización de alta calidad de los anuncios.

Research 7 JUN 2022

46% of adults in the United States watch video via a Connected TV daily

7 JUN 2022
New consumer research from Leichtman Research Group found that 87% of TV households in the United States have at least one Internet-connected TV device.

Research 15 NOV 2021

Connected TV ad spend will reach $14.44 billion this year

15 NOV 2021
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report

Research 2 SEP 2021

The Connected TV market has expanded its commercial opportunities

2 SEP 2021
The dramatic rise in connected TV (CTV) adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are, Nielsen affirms in its latest report.

TV 12 MAY 2021


12 MAY 2021
Danilo Almeida, his Head of Integration Engineering, maintains that for the consumer the "bring your own device" is a great convenience; however, he says that for operators it remains a challenge to integrate with the streaming platform.