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Señal News > connected-tv-ad

Latest news of connected-tv-ad

Advertising investments in CTV would reach US$21.2 billion in 2022 20 MAY 2022

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Advertising investments in CTV would reach US$21.2 billion in 2022

According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.