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A NEW TREND: BRANDED INTEGRATIONS IN SVOD CONTENT 24 MAR 2021

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A NEW TREND: BRANDED INTEGRATIONS IN SVOD CONTENT

In the case of Netflix's "Cobra Kai" a Nielsen analysis found that more than 10% of the program’s viewers during a one-week period of the study did not watch any linear TV. Additionally, more than one-third of viewers watched very little linear TV.