Next year, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country, eMarketer forecasted.
The number of pay TV subscribers in Canada and the United States will fall by 43 million from 116 million in the peak year of 2010 to 74 million in 2026, according to new data from Digital TV Research.
El número de suscriptores de televisión paga en Canadá y Estados Unidos caerá en 43 millones, pasando de los 116 millones del año pico de 2010 a aproximadamente 74 millones en 2026, según nuevos datos de Digital TV Research.
The Convergence Research Group estimates that 42% of the consumers will stop paying for traditional TV services this year, and the number will rise to 54% by 2022. Streaming video has obtained a third of cable numbers, with 29% in revenue.
Led by continued massive customer losses at AT&T, cord-cutting for U.S. pay TV services will reach an attrition rate of -3.8% in the third quarter once all operator reports are in, MoffettNathanson predicts.