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Señal News > creative-networks

Latest news of creative-networks

LUCAS GREEN: “SUPERBRANDS ARE A GREAT NEUTRAL TERRITORY FOR SOCIAL INTERACTION” 16 OCT 2025

Interviews

LUCAS GREEN: “SUPERBRANDS ARE A GREAT NEUTRAL TERRITORY FOR SOCIAL INTERACTION”

Lucas Green, Chief Content Officer, Operations at Banijay, highlights what a show must have to become a superbrand with global recognition, emphasizing the importance of authenticity in the production process.