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The new agreement will feature the ad-supported version of Max as part of the Sky bundle at no additional cost when it debuts in the UK and Ireland in early 2026.

A research by Public First and commissioned by Sky studied the impact fans have in the national economic activity.

Sky’s “The Attention Index” also revealed that Sky News broadcasts reached an audience of 15 million viewers, while Sky Broadband customers consumed over 19 billion GB of data.

David Rhodes has been appointed Executive Chairman of the division, while Jonathan Levy assumes the role of Managing Director and Executive Editor of Sky News UK.

Through the initiative, the company will offer funding and guidance to young Black entrepreneurs in Britain working to build their business. The benefits include a network of mentors and community organizations to advise and assist new enterprises through direct financial support.