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Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organization, in four Nordic countries in a new multi-year agreement.

Con más de 13,3 millones de seguidores, la categoría se convirtió en la tercera liga deportiva más seguida desde que ingresó a la plataforma a nivel global.

UFC events will continue to be shown live on NENT Group’s Viaplay streaming service, with selected events available on NENT Group’s free-TV channels and through pay-per-view.