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Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool 15 MAY 2025

Ad Sales

Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
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