Latest news of digital-i
7 OCT 2025
Markets
Global audiences shift away from U.S. content on major streaming platforms
Between Q1 2020 and Q2 2025, the share of U.S.-made content viewed on Netflix, Disney+ and Prime Video in 19 countries outside the U.S. fell from 52% to 45%, according to new research from Digital i.
15 AUG 2025
Trends
Could Late Night Shows Have a Future on YouTube?
Digital i revealed how late-night U.S. talk show channels have been performing on YouTube. All the leading shows in the genre operate a channel, and some have even created segments with online appeal in mind.
24 JUL 2025
Markets
UK: Children’s content emerges as a strategic asset for streamers in daily viewer retention
In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.
2 JUL 2025
Trends
Australia is the largest consumer of documentaries globally
Three-quarters of Australian streaming subscribers watched documentary content in Q1 2025, while only 32% of Japanese accounts viewed the genre.
22 MAY 2025
Trends
Streaming giants retreat from originals, while licensed content drive growth
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.