Between Q1 2020 and Q2 2025, the share of U.S.-made content viewed on Netflix, Disney+ and Prime Video in 19 countries outside the U.S. fell from 52% to 45%, according to new research from Digital i.
Digital i revealed how late-night U.S. talk show channels have been performing on YouTube. All the leading shows in the genre operate a channel, and some have even created segments with online appeal in mind.
In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.