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Señal News > directv-advertising

Latest news of directv-advertising

Long-form content: How to connect viewers and brands? 26 AUG 2024

Trends

Long-form content: How to connect viewers and brands?

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.
Gracenote optimiza la orientación contextual de anuncios en TVC 30 JUL 2024

Tendencias

Gracenote optimiza la orientación contextual de anuncios en TVC

La puesta a disposición de las categorías contextuales de CTV a través de Peer39 permitirá a los anunciantes y las agencias conocer mejor la programación disponible y orientar más eficazmente las audiencias para alcanzar sus objetivos publicitarios.