Latest news of dominic-sunnebo
29 JAN 2025
Markets
UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers
Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
31 JAN 2024
Data
Apple TV+ achieved the highest share of new subscribers in the UK
In the UK, Apple TV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of British shows “Slow Horses” and “Ted Lasso” to attract new users, according to Kantar.
28 JUL 2023
Data
Netflix shows resilience as British households embrace streaming choices
52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
12 FEB 2021
Data
KANTAR: ¿LA GUERRA DEL STREAMING ES SOSTENIBLE EN EL TIEMPO?
Ante el fenómeno del "Consumidor Boomerang", quienes generan estos contenidos buscan impulsar nuevas estrategias para fidelizar a estos usuarios ocasionales buscando ofrecer contenidos nuevos, exclusivos e interesantes.