Latest news of dominic-sunnebo
31 JAN 2024
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Apple TV+ achieved the highest share of new subscribers in the UK
In the UK, Apple TV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of British shows “Slow Horses” and “Ted Lasso” to attract new users, according to Kantar.
28 JUL 2023
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Netflix shows resilience as British households embrace streaming choices
52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
12 FEB 2021
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KANTAR: ¿LA GUERRA DEL STREAMING ES SOSTENIBLE EN EL TIEMPO?
Ante el fenómeno del "Consumidor Boomerang", quienes generan estos contenidos buscan impulsar nuevas estrategias para fidelizar a estos usuarios ocasionales buscando ofrecer contenidos nuevos, exclusivos e interesantes.