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Apple TV+ achieved the highest share of new subscribers in the UK 31 JAN 2024

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Apple TV+ achieved the highest share of new subscribers in the UK

In the UK, Apple TV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of British shows “Slow Horses” and “Ted Lasso” to attract new users, according to Kantar.
Netflix shows resilience as British households embrace streaming choices 28 JUL 2023

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Netflix shows resilience as British households embrace streaming choices

52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
KANTAR: ¿LA GUERRA DEL STREAMING ES SOSTENIBLE EN EL TIEMPO? 12 FEB 2021

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KANTAR: ¿LA GUERRA DEL STREAMING ES SOSTENIBLE EN EL TIEMPO?

Ante el fenómeno del "Consumidor Boomerang", quienes generan estos contenidos buscan impulsar nuevas estrategias para fidelizar a estos usuarios ocasionales buscando ofrecer contenidos nuevos, exclusivos e interesantes.