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This is what the data from the Establishment Survey developed by Barb, the industry’s standard for understanding what people watch, shows. Barb’s viewing data shows how new titles and library programming combine to drive time spent with these streaming services.Streaming services with a household penetration of more than 5% are reported.

A new research by Barb revealed that the SVOD penetration in the UK has seen an increase of 0.7m households since Q4 2023.

The data comes from the Establishment Survey conducted by the british organization Barb indicates that 65%.4 UK households had access to a SVOD service in Q4 2023, representing a slight decrease from 67.3% in the previous quarter.