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Señal News > effectv

Latest news of effectv

Comcast Advertising Names James Rooke President 8 JUL 2022

Ad Sales

Comcast Advertising Names James Rooke President

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
COMCAST LAUNCHED NEW ADVERTISING CAPABILITIES 6 NOV 2019

Ad Sales

COMCAST LAUNCHED NEW ADVERTISING CAPABILITIES

The company will use its proprietary data along with other data to help advertisers learn what their target audience is watching on TV, which will help them purchase commercials in the right places to reach certain viewers.
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