Latest news of effectv
8 JUL 2022
Ad Sales
Comcast Advertising Names James Rooke President
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
6 NOV 2019
Ad Sales
COMCAST LAUNCHED NEW ADVERTISING CAPABILITIES
The company will use its proprietary data along with other data to help advertisers learn what their target audience is watching on TV, which will help them purchase commercials in the right places to reach certain viewers.