Latest news of elizabeth-parks
8 NOV 2024
Markets
USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.
19 AUG 2024
Trends
USA: 42% of internet households use an AVOD or FAST service
A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.
13 DEC 2022
Data
How many OTT subscribers hop between services in the United States?
Nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period, according to a new Parks Associates whitepaper.
16 SEP 2021
Data
More than half of US households use a combination of the top 3 OTT services
The three platforms, Netflix, Amazon, and Hulu, continue marking large contributions to the greater majority of American’ households. Individuals who opt to suspend their cable services spend an average of spent $117 per month on pay-TV services and are now paying $85 per month for OTT services.
6 AUG 2021
Data
US cord-cutters spend an average of $85 per month on OTT services
With consumers engaging in an average of four streaming services, the figure stands at a $30 advantage to the average amount spent for traditional pay-TV services.