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Señal News > elli-dimitroulakos

Latest news of elli-dimitroulakos

Programmatic advertising spend in podcasts set to triple by 2027 8 FEB 2023

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Programmatic advertising spend in podcasts set to triple by 2027

Only 42% of US marketers said they have a detailed understanding of programmatic advertising, yet nearly 60% have bought ads programmatically before, according to a new study from global independent podcast company Acast.