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ITV Studios to launch a new entertainment label in 2026, led by Lily Wilson and Tom Williams 3 SEP 2025

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ITV Studios to launch a new entertainment label in 2026, led by Lily Wilson and Tom Williams

The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.