Latest news of eric-sorensen
31 MAY 2024
Markets
USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%
Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.
7 MAR 2024
Data
Sports fans are having problems to find their favorite events
A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.
14 AUG 2023
Data
46% of households in the United States have five or more services
In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.
21 JUL 2022
Data
Are consumers willing to try a streaming co-viewing feature?
About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.
15 JUL 2022
Data
How many people trialed and subscribed to at least one OTT service in 2022?
About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.