Latest news of eric-sorensen

Sports fans are having problems to find their favorite events 7 MAR 2024

Data

Sports fans are having problems to find their favorite events

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.
46% of households in the United States have five or more services 14 AUG 2023

Data

46% of households in the United States have five or more services

In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.
Are consumers willing to try a streaming co-viewing feature? 21 JUL 2022

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Are consumers willing to try a streaming co-viewing feature?

About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.
How many people trialed and subscribed to at least one OTT service in 2022? 15 JUL 2022

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How many people trialed and subscribed to at least one OTT service in 2022?

About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.
OTT service-stacking is at an all-time high in the United States 13 JUL 2022

Data

OTT service-stacking is at an all-time high in the United States

50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.