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Señal News > essencemediacom

Latest news of essencemediacom

España: TV representa el 54.7% del retorno de publicidad, pero solo tiene el 43.6% de la inversión 6 MAY 2024

Publicidad

España: TV representa el 54.7% del retorno de publicidad, pero solo tiene el 43.6% de la inversión

Según el estudio Profit Ability 2, la publicidad es un motor rentable para el crecimiento empresarial, y se busca optimizar el presupuesto , sugiriendo que un enfoque estratégico puede aumentar la eficiencia del gasto en televisión hasta en un 19%.
Will 2024 be the year YouTube leapfrogs Netflix on the big screen? 5 JAN 2024

TV

Will 2024 be the year YouTube leapfrogs Netflix on the big screen?

The battle for the big screen will see a changing of the guard this year as YouTube hours on TV leapfrog Netflix in the UK, EssenceMediacom predicted in its latest report.