Latest news of europe

Programmatic growth and CTV surge signal maturity in European streaming market 2 OCT 2025

Markets

Programmatic growth and CTV surge signal maturity in European streaming market

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.
European Broadcasters face critical juncture as Streaming giants cement dominance 17 SEP 2025

Markets

European Broadcasters face critical juncture as Streaming giants cement dominance

In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.
Europe: Local originals drive streaming growth as Netflix maintains market lead 14 AUG 2025

Markets

Europe: Local originals drive streaming growth as Netflix maintains market lead

Subscription video-on-demand viewing in Europe rose 5% year-on-year in the first half of 2025, with locally produced original content emerging as the key driver of audience engagement and platform retention.
Media Freedom Act enters into application in Europe 11 AUG 2025

Deals

Media Freedom Act enters into application in Europe

New rules to better protect journalists, their sources, and press freedom in the digital age apply in all European Union countries as of 8 August 2025.
European TV audiences still tune in for films 6 JUN 2025

Markets

European TV audiences still tune in for films

Theatrical films and TV movies account for 13% of total TV viewing time across 18 EU countries, with EU films representing 33% of titles aired and 41% of film viewing time. Viewing shares vary widely—from 7% to 23%—with Slovakia, Czechia, and Hungary leading in film consumption. UK films make up 6% of broadcasts and 5% of viewing time, performing strongest in Ireland, Sweden, and Finland.