This arises from the latest forecast by the consulting firm Ampere Analysis. It examines the current and potential future strategies adopted by Europe’s largest commercial broadcasters to tackle these challenges.
Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium.
Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media linear or their Video on Demand services has fallen by 15% in Europe's largest markets.