Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium.
Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media linear or their Video on Demand services has fallen by 15% in Europe's largest markets.
Western Europe will generate annual revenues of $1.9bn for Netflix from advertising by 2027, more than the United States and almost as much as North America.