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Turkish drama remains one of the most popular content categories globally. After establishing mature market positions in other territories, it has now added a new loyal client base and fandom in Western Europe. Executives from top Turkish distributors explain this new trend.

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.

Subscription video-on-demand viewing in Europe rose 5% year-on-year in the first half of 2025, with locally produced original content emerging as the key driver of audience engagement and platform retention.

New rules to better protect journalists, their sources, and press freedom in the digital age apply in all European Union countries as of 8 August 2025.