Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media linear or their Video on Demand services has fallen by 15% in Europe's largest markets.
Western Europe will generate annual revenues of $1.9bn for Netflix from advertising by 2027, more than the United States and almost as much as North America.
Video-on-demand companies officially inaugurated the European VOD Coalition, which aims to give a voice to the successful European audiovisual streaming sector.