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New European Audiovisual Observatory report shows 7% drop in streamer commissions and overall 5% decline in fiction titles in 2024, while public broadcasters remain the dominant commissioners.

Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.

According to the European Audiovisual Observatory, series account for nearly four times the viewing time of films on SVOD platforms, underscoring evolving audience preferences and strategic implications for content providers.

Theatrical films and TV movies account for 13% of total TV viewing time across 18 EU countries, with EU films representing 33% of titles aired and 41% of film viewing time. Viewing shares vary widely—from 7% to 23%—with Slovakia, Czechia, and Hungary leading in film consumption. UK films make up 6% of broadcasts and 5% of viewing time, performing strongest in Ireland, Sweden, and Finland.

In 2022, 88% of European TV and SVOD adaptations were based on local works, with novels accounting for 42% of source material. France, Germany, and Italy each saw over 80% of their adaptations drawn from domestic IP.