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Señal News > evolution-of-the-tv-set

Latest news of evolution-of-the-tv-set

Why have smart TVs become the home base for viewing? 26 JUL 2023

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Why have smart TVs become the home base for viewing?

Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their set for streaming music or other audio content, according to Hub Entertainment Research’s latest report.
Are viewers evolving along with their TV sets? 12 JUL 2022

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Are viewers evolving along with their TV sets?

The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.