Latest news of evolution-of-video-branding
17 MAR 2025
Trends
Streaming identity crisis: viewers struggle to tell platforms apart
The most recent research from Hub confirms that streaming brands striving to deliver “something for everyone” are hard for consumers to differentiate. In the blurry landscape of scripted content, live sports have stood out as a key driver for new sign-ups and subscriber retention.
10 MAR 2023
Data
Can viewers distinguish one streaming service from another?
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.