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Señal News > evolution-of-video-branding

Latest news of evolution-of-video-branding

Can viewers distinguish one streaming service from another? 10 MAR 2023

Data

Can viewers distinguish one streaming service from another?

Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.