Latest news of fifa-world-cup
2 DEC 2022
Programmers
FIFA World Cup delivering record-breaking TV audience numbers
The current competition is driving records worldwide, with the highest TV audience in Portugal for a FIFA World Cup match ever and a fantastic audience share of 81.3% in Argentina.
5 AUG 2022
TV
Why is the World Cup a great opportunity for brands to win consumer loyalty?
With its massive global audience, the World Cup represents a unique opportunity to capture the attention, and win the loyalty, of new audiences, according to Nielsen’s latest report.