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Señal News > fifa-world-cup

Latest news of fifa-world-cup

FIFA World Cup delivering record-breaking TV audience numbers 2 DEC 2022

Programmers

FIFA World Cup delivering record-breaking TV audience numbers

The current competition is driving records worldwide, with the highest TV audience in Portugal for a FIFA World Cup match ever and a fantastic audience share of 81.3% in Argentina.
Why is the World Cup a great opportunity for brands to win consumer loyalty? 5 AUG 2022

TV

Why is the World Cup a great opportunity for brands to win consumer loyalty?

With its massive global audience, the World Cup represents a unique opportunity to capture the attention, and win the loyalty, of new audiences, according to Nielsen’s latest report.