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The VP of Product at Gracenote, the content solutions business unit of Nielsen, highlights the need for video services of connecting the right viewer to the right program at the right time, to improve their user experiences.

There are two key factors inhibiting content discovery in today’s streaming-first TV world: an overwhelming array of content and content sources, and limited media metadata, according to Nielsen.

Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.

Gracenote has joined the Entertainment ID Registry (EIDR) Board to partner on new ways to help the media and entertainment industry improve workflow efficiencies.

The offering overseen by Studio System, will provide entertainment investors a wide range of tools to make better project pricing, planning, bidding, and other general business decision-making.