Latest news of finecast
27 JUN 2023
Data
The global addressable TV sector is now a US$56 billion industry
An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers, according to a new report on the addressable TV market published by Ampere Analysis.
1 OCT 2020
Data
SVOD GROWS AS DIGITAL AND AD CONSUMPTION BEHAVIORS SHIFT
Despite the streaming increases and TV perception changes, consumers have found to be more trusting toward broadcasters than streaming giants.