Latest news of focus-generation-next
1 FEB 2024
Data
Long-Form TV remains relevant for Gen Z
A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.
10 JAN 2023
Data
How different are older and younger Gen Z consumers?
Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.