Latest news of freewheel

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.

The FreeWheel Video Marketplace Report (VMR) highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.