Latest news of freewheel

Estrella Media teams up with Freewheel to leverage its Connected TV Ad abilities 23 DEC 2022

Distribution

Estrella Media teams up with Freewheel to leverage its Connected TV Ad abilities

Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.
Imagen ¿Cuántos hogares de Estados Unidos tienen suscripciones SVOD? 25 OCT 2022

Streaming

Column6 partners with FreeWheel to Help Advertisers Reach More Connected TV Audiences

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
Comcast Advertising Names James Rooke President 8 JUL 2022

Ad Sales

Comcast Advertising Names James Rooke President

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
Un 74 % de la industria de marketing española prevé aumentar su inversión en TV avanzada 15 MAR 2022

Content

Un 74 % de la industria de marketing española prevé aumentar su inversión en TV avanzada

FreeWheel, una empresa de Comcast y proveedor de software de publicidad por video, anunció los resultados de la encuesta que la compañía ha realizado entre publicistas y agencias en España.
Streaming services overtake TV Everywhere in the United States 27 AUG 2021

Content

Streaming services overtake TV Everywhere in the United States

Direct-to-consumer streaming services make up 45% of ad views by distribution platform, edging ahead of TV Everywhere, which held the majority share versus the same time period last year, according to FreeWheel.