With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
FreeWheel, una empresa de Comcast y proveedor de software de publicidad por video, anunció los resultados de la encuesta que la compañía ha realizado entre publicistas y agencias en España.
Direct-to-consumer streaming services make up 45% of ad views by distribution platform, edging ahead of TV Everywhere, which held the majority share versus the same time period last year, according to FreeWheel.