Latest news of freewheel

Programmatic growth and CTV surge signal maturity in European streaming market 2 OCT 2025

Markets

Programmatic growth and CTV surge signal maturity in European streaming market

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.
Streaming TV unites generations as CTV adoption surges globally 6 MAR 2025

Trends

Streaming TV unites generations as CTV adoption surges globally

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.
CTV grows its share of all ad views in Europe 17 OCT 2024

Trends

CTV grows its share of all ad views in Europe

The FreeWheel Video Marketplace Report (VMR) highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Comscore and FreeWheel forge next-gen partnership 6 SEP 2024

Apps

Comscore and FreeWheel forge next-gen partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.
Europe: CTV ad views grew in 2023 2 APR 2024

Trends

Europe: CTV ad views grew in 2023

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.