Latest news of future-of-video
14 AUG 2023
Data
46% of households in the United States have five or more services
In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.
21 JUL 2022
Data
Are consumers willing to try a streaming co-viewing feature?
About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.
9 JUN 2021
Trade Shows
OTT CONSUMER RETENTION: IF CONTENT IS KING, DATA IS ESSENTIAL
Parks Associates resumed its Future of Video event, which highlights the Covid-19’s impact on the OTT market, its long-term impacts, and the strategies market players have implemented to endure the hardships and fulfill consumer demand for new video services. Less than half of US broadband households subscribe to four or more OTT services and 82% of US broadband households have an OTT subscription.